London
18th February, 2002
 

   www.attheraces.co.uk, the only website showing live racing from 49 of Britain's 59 racecourses year-round, alongside an interactive betting facility, registered its 10,000th subscriber on 15th February 2002.  This landmark has been reached after only two months on-line, following its launch in mid December.

    Chris Stoddart, CEO of attheraces, attributed a high degree of this rapid take-up rate to attheraces' marketing campaign, which was launched in late January; initially across London only but which will roll out across the country and a number of media in the months to come.  "Awareness of our unique on-line service was increased substantially with the launch of our campaign a little over two weeks ago through a number of media.  We experienced a four-fold increase in registrations after the launch, compared with pre-launch and are pleased with the take up rate of customers new to racing.” 

    attheraces' marketing campaign, featuring a series of black and white and spot colour advertisements and inserts with the tagline 'Bet.Watch.Live' has already appeared in London's two dailies - The Evening Standard and Metro; sites on the London Underground; London taxis in attheraces livery together with a daily tipping service for all customers; and the racing industry's daily newspaper - The Racing Post. 

    Gavin Bisdee, attheraces' Marketing Director, set out the expanding campaign in the coming months: "We will extend our marketing efforts across Britain through television, radio, national dailies, magazines, sponsorship, on-course activities, and on-line during the build up to the launch of the attheraces iDTV channel in May, which will be available through the basic BSkyB package, to complement our website - www.attheraces.co.uk."
 
 

Further information: 
Simon Cooper, 
attheraces
020 7291 1692 or 
07973 150034