Source: SunOnline Ltd


Casino Atlantis online pioneers powerful referral marketing

SunOnline is offering Webmasters the most profitable casino referral partner programme on the Internet

London
22nd January, 2002

    
    SunOnline Limited, a wholly owned subsidiary of Sun International Hotels Limited, the leading international resort and casino operator, today announced perhaps the most rewarding casino referral partner programme on the Internet.  As well as gaining an association with its prestigious online casino, Casino Atlantis Online (www.casinoatlantis.com) will offer members of its programme a massive 30% of Net Gaming revenue plus an, additional $40 bonus per player referred.

    SunOnline has established one of the web's most enticing referral programmes with two key elements to the programme model: the commission incentive and the bonus incentive.  Following six months of research, SunOnline decided on a commission incentive that will see the partner receiving a 30% share of net gaming revenue, compared to the 15-25% most other online casinos offer. Until 31st March 2002, members of the referral partner programme will be paid a staggering $40 bonus for every player who deposits over $100 in a 30-day period.

    In addition to the bonus and commission incentives, partners who refer high volumes of quality traffic (customers who deposit) will be offered additional incentives. These incentives include: financial donations to Webmasters' marketing budgets and exclusive content such as turnkey Shockwave Flash casino games, giving Webmasters the ability to run their own
casino tournaments and competitions.

    "With our groundbreaking referral marketing model and our strong emphasis on customer retention, partners who continually refer depositing customers to Casino Atlantis Online can expect to receive a sustainable flow of income as well as gaining an invaluable association with one of the web's most prestigious casino brands." said Adam Barber, Casino Atlantis Online, Referral Partner Manager.

    Membership to the programme is free and an application form can be found at
www.casinoatlantis.com/english/webmasters

    Casino Atlantis Online (www.casinoatlantis.com) is the online incarnation of Sun
International Hotels' flagship resort, Atlantis, Paradise Island, Bahamas. It was launched in the British Isles under the jurisdiction of The Isle of Man Government, from which SunOnline was awarded one of only three online gambling licences earlier this year.  The casino has set new standards for the industry in terms of product quality, regulatory compliance and game integrity.
 


SunOnline Limited

    SunOnline Limited is a wholly owned subsidiary of Sun International Hotels Limited, one of the world's leading resort and casino operators.  Casino Atlantis Online (www.casinoatlantis.com) launched in December 2001.

Sun International Hotels Limited (www.sunint.com)

    Sun International Hotels Limited (NYSE: SIH) is a leading developer and operator of premier casinos, resorts and luxury hotels.  The company's flagship destination is Atlantis, a 2,317-room, ocean-themed resort located on Paradise Island, The Bahamas. Atlantis is a unique destination casino resort featuring three interconnected hotel towers built around a 7-acre lagoon and a 34-acre marine environment that includes the world's largest marine habitat. Sun International Hotels Limited also developed and receives certain revenue from the Mohegan Sun casino in Uncasville, Connecticut.  The Native American-themed Mohegan Sun is one of the premier casino gaming properties in the Northeastern United States and one of the most profitable casinos in the United States.  In the luxury resort hotel business, the company operates eight beach resorts in Mauritius, Dubai, the Maldives and
The Bahamas.
 

For more press information please contact:

Tobin Prior, SunOnline
+44 (0)207 307 9307
tp@sunintonline.com

Jaime Lister
Joe Public Relations
+44 (0)208 237 4021
jaimel@joepublicrelations.co.uk
 


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