UK's Leading sport site launches betting information site.

London
19th March, 2002

    Sportinglife.com, the UK's number one sports site, has today launched a new betting information website enabling punters to keep abreast of the latest betting odds and news.
www.bettingzone.co.uk provides a fully comprehensive betting information service covering all major sports, including football, tennis, racing, golf, cricket, F1 and US sports.

    The Bettingzone offers bettors the most comprehensive betting information available on the net. Punters can access the latest betting news, including live "hot off the press" news and previews on all major forthcoming sport events and matches. The individual sport previews include Punters Pointers, which are in-depth previews of the week's events and detailed form and statistics. All the betting news will appear in conjunction with the latest sports news on both Sportal.com and Sportinglife.com, providing the best all-round sports content online.

    The latest odds are also to be found on www.bettingzone.co.uk with live odds provided by Oddschecker. The best odds available are also indicated with medals being awarded for the very best bets on offer. This service includes all the major UK online bookmakers and is totally independent.

    David Annat, managing director of Sportinglife.com and the Bettingzone, said: "The Bettingzone provides the best service anywhere for punters looking for the most up-to-date betting news and tips. The launch of the Bettingzone is part of our ongoing strategy to offer sports fans the best possible online sports content and services.

    "The Bettingzone will benefit from Sportinglife and Sportal's 1.5m unique users, as both sites will obviously help drive traffic to the new betting service. We believe we can easily conquer this space and our track record for driving affluent, male users will obviously appeal to all advertisers, " added Annat.

    The Bettingzone includes tips and betting advice from some of the UK's top betting experts, who include Sportinglife in-house tipsters, as well as sporting celebrities.

    For sports fans new to betting, the Bettingzone has a comprehensive section, which clearly explains the world of betting. This section includes a betting glossary, a betting calculator, a fraction/decimal converter, as well as guides to fixed odds and spread betting. 

    Once loaded with tips and advice, punters can also visit the betting arms of Sportinglife and Sportal, www.totalbet.com and www.ukbetting.com. 
 

About Sportinglife.com
    Sportinglife.com is the online authority on UK sports. Sportinglife.com was launched in January 1997 and developed its name and strong brand associations from the former racing paper of the same name. The site is owned by ukbettingplc, which also owns Sportal UK, ukbetting.com and Totalbet.com. Sportinglife.com boasts an average of over 45 million page impressions per month. The UK accounts for 70 per cent of traffic on the site.
 
 

Jon Wayth 
jon.wayth@firefly.co.uk
Telephone: 020 7386 4840