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Source: Novomatic
Group of Companies
"Women Power“ in the marketing
of Novomatic subsidiaries
Gumpoldskirchen, Austria
8th
July, 2002
Austrian
Gaming Industries (AGI) is one of the world market leaders in the realm
of cutting-edge casino technologies, having revolutionized the Roulette
game with the development of its electronic live games, while Admiral Sportwetten
AG with its over 60 betting offices is the undisputed market leader in
Austria.
| Always at full speed - the marketing
team of the Novomatic subsidiaries Admiral Sportwetten and AGI: Kerstin
Kitzmüller, Gudrun Henn, Monika Emeresz and Susanne Siblik |
Both successful
subsidiaries of Novomatic Group of Companies bet on "female power" in marketing:
Gudrun Henn and Monika Emeresz each hold a marketing MBA
and are responsible for the marketing performance of AGI, while Susanne
Siblik and Kerstin Kitzmüller are in charge of marketing
at Admiral Sportwetten.
The market
leadership of the two Novomatic subsidiaries is based on the quality of
their respective product offerings and the creative potential behind them.
AGI invests nearly 10 percent of its annual revenues in R&D, and Admiral
Sportwetten are market leaders not only as far as betting offices are concerned
but also in respect of the range of betting product offerings: “Betting
in Running” allows permanent betting during live transmissions of on-going
sporting events and has been a huge success with customers even before
the soccer world championships. And with the racing motto of "full speed"
the two marketing teams top the power of a Formula V racing car ...
CV's
Austrian
Gaming Industries (AGI)
Monika Emeresz (36), MBA.
After taking her degree,
Monika Emeresz was responsible for marketing and sales promotion at the
paper wholesaler PaperNet during five years. Afterwards she joined BIPA
as Head of Advertising, and subsequently the IT firm "logline e-logistic
solutions" as Head of Marketing. Since 1 March 2002 she has been Marketing
Manager at AGI, her career high so far.
Gudrun Henn (32), MBA.
During and after her MBA
studies at the Vienna University of Economics and Business Administration
she spent 10 years in marketing at her parents´ firm ”Henn Bros.”,
a leading trading company in the printing technology industry. Since 1
April 2001 she has been Marketing Manager at AGI.
Admiral
Sportwetten AG
Susanne Siblik (36).
Grammar school and a two-year
professional training in marketing and product management at the Vienna
WIFI, a leading Austrian business training institute, were supported by
language learning and cross-cultural studies trips including Spain and
Portugal and were followed by 5 years of experience in the artist management
and promotion realm at the music producer Matterhorn Produktionen. Following
a brief "excursion" at the press office of the Vienna Educational Council,
Susanne Siblik spent two successful years as Head of Public Relations and
Event Management at the Vienna Trotting Association. Since 1 November 2001
she has been Marketing Manager at Admiral Sportwetten AG.
Kerstin Kitzmüller
(22).
Straight after graduation,
the young star on the team has proved her talents in event marketing gathering
valuable marketing agency experience. She had successfully organized and
handled a vast number of presentations, promotion tours, trade exhibitions
and events, when the call came from the market leader Admiral Sportwetten
to join its marketing team earlier this year. Since 15 April 2002 she has
been Marketing Assistant at ASW.
NOVOMATIC Group of Companies
Wiener Straße 158
A-2352 Gumpoldskirchen
Austria
www.novomatic.com
Karl Neidel
Communications Manager
Tel. +43 2252 606
ext. 242
E-mail : kneidel@novomatic.com
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