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Source: Reed
Expo/G2E
Las Vegas,
The Firm
will handle worldwide public relations for the show. Its extensive
gaming and trade show experience includes the Palms Casino Resort and its
highly successful opening, Monte Carlo Resort and Casino, Primm Valley
Resorts and the Las Vegas International Hotel and Restaurant Show.
Sonalysts
Studios is producing a fully integrated marketing communications
plan for the show, including direct mail, direct response print advertising
and Web design. Its gaming industry expertise includes marketing
communications and special events for Mohegan Sun Casino and Atlantis
Resort.
The AGA
represents the commercial casino-entertainment industry by addressing
federal legislative and regulatory issues. The association also serves
as a clearinghouse for information, develops educational and advocacy
programs, and provides leadership on industry-related issues of public
concern. Reed Exhibitions is the world's leading organizer
of trade and consumer events with a portfolio of over 470 events
in 29 countries.
The Firm,
which has offices in Las Vegas and St. George, Utah, was founded
in 1993 and specializes in public relations, special event management
and crisis communication. The Firm is a founding member of PRConsultants
Group, a national affiliation of public relations firms.
Sonalysts Studios is headquartered
in Waterford, Conn., and offers creative agency and marketing strategy
solutions to a host of clients worldwide. In addition to its gaming
business, Sonalysts' client list includes Pfizer and ESPN. An award-winning
marketing communications firm, Sonalysts Studios is dedicated to
producing integrated marketing solutions - from strategic positioning,
creative, and advertising, to e-marketing and multimedia. Sonalysts
Studios is also an award-winning production company, producing
For more
information on G2E or to register for free exhibits-only admission
and discounted conference rates, visit www.globalgamingexpo.com
Corrina Ryan
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The American Gaming Association (AGA) and Reed Exhibitions announced
today that The Firm Public Relations in Las Vegas and Sonalysts Studios
in Connecticut have been retained to handle public relations and
marketing for Global Gaming Expo (G2E). The international trade show and
conference for the gaming-entertainment industry will be held Sept.
17-19 at the Las Vegas Convention Center.
