|WMS Gaming Secures Worldwide Rights to Manufacture Hollywood
Squares-R-Themed Gaming Devices
WAUKEGAN, IL & HOLLYWOOD, Calif.
January. 26, 2001
Gaming Machine Will Feature Hollywood Squares' Whoopi Goldberg
Industries Inc., a subsidiary of WMS Industries Inc. (NYSE: WMS),
announced today that it has entered into a licensing agreement with
CBS Consumer Products whereby WMS has secured the exclusive worldwide
licensing rights to develop, manufacture and market gaming devices
based on the popular television celebrity game show, Hollywood
The Hollywood Squares-themed game will feature the
voice of "center square" Whoopi Goldberg incorporated into the game
design, and WMS anticipates submitting the game for regulatory
approval within the next twelve months. This marquee license joins
MONOPOLY®, JUMBLE®, SCRABBLE®, PICTIONARY® and PAC-MAN®
the sixth world-class branded property to be developed by WMS for
participation games in the last two years.
"The phenomenal popularity and branding of this blockbuster
license further enhances WMS Gaming's position as one of the top
suppliers in the popular, growing participation market," said Brian
Gamache, President and Chief Operating Officer of WMS Industries Inc.
"Hollywood Squares' extensive television presence and celebrity star
power will translate into instant recognition by players and advances
our commitment to develop the most entertaining gaming products in
industry. WMS Gaming's branded participation gaming machines which
include Hollywood Squares, MONOPOLY and the Puzzle Pays™ series of
games, are all designed to create a higher level of player interaction
and entertainment which translates into longer time spent playing and
ultimately, greater revenues for casino operators."
"We have been impressed by the incredible innovation
of gaming as an entertainment medium," said Ken Ross, Vice President
and General Manager of CBS Consumer Products. "The product offerings
have evolved to a new level from where they were just a few years ago.
There's so much more depth to today's slots providing an excellent
opportunity to further expand this renowned franchise and give players
the experience of interacting with our brand. We are thrilled to have
WMS Gaming create a version of our show in a slot machine. We have
seen what they've done for other franchises and are enthusiastic about
the potential to reach fans both old and new of Hollywood Squares."
Enjoying its third season in first-run syndication,
Squares continues to delight audiences with the perfect blend: an
ongoing celebrity party and timeless game concept. The hit series
features "center square" Whoopi Goldberg, who is an executive producer
of the show, and Emmy award-winning host Tom Bergeron, with a rotating
cast of celebrities from TV, film, sports, music and more.
WMS Gaming Inc. is headquartered in Waukegan (847/785-3000)
its product development center in Chicago (800/932-3021) and regional
offices serving Las Vegas (702/257-7020), Atlantic City
(609/569-0100), Biloxi, MS (228/396-3711), California (877/WMS-GAME),
Denver, CO (303/216-2945), Kansas City, MO (816/413-8700), Reno, NV
(775/827-6617), British Columbia, Canada (604/272-3935) and Barcelona,
WMS Gaming Inc., a subsidiary of WMS Industries Inc.,
manufactures and markets video and reel-spinning gaming devices and
video lottery terminals.
CBS Consumer Products manages the worldwide licensing,
merchandising and video activities for a diverse slate of properties
from CBS Productions and King World Productions, Inc.
release contains certain forward-looking statements
concerning future business
conditions and the outlook for the Company
based on currently available
information that involve risks and
uncertainties. The Company's
actual results could differ materially
from those anticipated in
the forward-looking statements as a result
of certain risks and uncertainties,
including, without limitation, the
financial strength of the
gaming industry, the expansion of legalized
gaming into new markets,
legislation and regulatory changes in
existing gaming markets,
the development, introduction and success of
new games and new technologies
and the ability to maintain the
scheduling of such introductions,
the ability of the Company to
qualify for and maintain
gaming licenses and approvals, and other
risks more full described
under "Risk Factors" in the Company's Annual
Report on Form 10-K and
other periodic filings with the Securities and
Hollywood Squares is a registered trademark of King
PAC-MAN®and MS. PAC-MAN®are trademarks of
PAC-MAN(c)1980 Namco Limited. All rights reserved.
JUMBLE® is a trademark of Tribune Media Services.(c)2000
Media Services. All rights reserved. Used with permission.
MONOPOLY® and SCRABBLE® are trademarks of
Hasbro Inc. All rights reserved. Used with permission.
PICTIONARY® is a trademark of Pictionary Incorporated,
CONTACT: WMS Gaming Inc.
Molly D. Sandberg, 773/961-1913
Jaffoni & Collins Incorporated, New York
Joseph N. Jaffoni, Richard Land, 212/835-8500
Susanna Nagin, 310/446-6095