WMS Gaming Secures Worldwide Rights to Manufacture Hollywood Squares-R-Themed Gaming Devices

WAUKEGAN, IL & HOLLYWOOD, Calif.
January. 26, 2001

Gaming Machine Will Feature Hollywood Squares' Whoopi Goldberg

    WMS Industries Inc., a subsidiary of WMS Industries Inc. (NYSE: WMS),
announced today that it has entered into a licensing agreement with
CBS Consumer Products whereby WMS has secured the exclusive worldwide
licensing rights to develop, manufacture and market gaming devices
based on the popular television celebrity game show, Hollywood
Squares®.

    The Hollywood Squares-themed game will feature the likeness and
voice of "center square" Whoopi Goldberg incorporated into the game
design, and WMS anticipates submitting the game for regulatory
approval within the next twelve months. This marquee license joins
MONOPOLY®, JUMBLE®, SCRABBLE®, PICTIONARY® and PAC-MAN® as
the sixth world-class branded property to be developed by WMS for
participation games in the last two years.

    "The phenomenal popularity and branding of this blockbuster
license further enhances WMS Gaming's position as one of the top
suppliers in the popular, growing participation market," said Brian R.
Gamache, President and Chief Operating Officer of WMS Industries Inc.
"Hollywood Squares' extensive television presence and celebrity star
power will translate into instant recognition by players and advances
our commitment to develop the most entertaining gaming products in the
industry. WMS Gaming's branded participation gaming machines which now
include Hollywood Squares, MONOPOLY and the Puzzle Pays™ series of
games, are all designed to create a higher level of player interaction
and entertainment which translates into longer time spent playing and
ultimately, greater revenues for casino operators."

    "We have been impressed by the incredible innovation and expansion
of gaming as an entertainment medium," said Ken Ross, Vice President
and General Manager of CBS Consumer Products. "The product offerings
have evolved to a new level from where they were just a few years ago.
There's so much more depth to today's slots providing an excellent
opportunity to further expand this renowned franchise and give players
the experience of interacting with our brand. We are thrilled to have
WMS Gaming create a version of our show in a slot machine. We have
seen what they've done for other franchises and are enthusiastic about
the potential to reach fans both old and new of Hollywood Squares."
 

Hollywood Squares

    Enjoying its third season in first-run syndication, Hollywood
Squares continues to delight audiences with the perfect blend: an
ongoing celebrity party and timeless game concept. The hit series
features "center square" Whoopi Goldberg, who is an executive producer
of the show, and Emmy award-winning host Tom Bergeron, with a rotating
cast of celebrities from TV, film, sports, music and more.

    WMS Gaming Inc. is headquartered in Waukegan (847/785-3000) with
its product development center in Chicago (800/932-3021) and regional
offices serving Las Vegas (702/257-7020), Atlantic City
(609/569-0100), Biloxi, MS (228/396-3711), California (877/WMS-GAME),
Denver, CO (303/216-2945), Kansas City, MO (816/413-8700), Reno, NV
(775/827-6617), British Columbia, Canada (604/272-3935) and Barcelona,
Spain (34-93-594-8720).

    WMS Gaming Inc., a subsidiary of WMS Industries Inc., designs,
manufactures and markets video and reel-spinning gaming devices and
video lottery terminals.

    CBS Consumer Products manages the worldwide licensing,
merchandising and video activities for a diverse slate of properties
from CBS Productions and King World Productions, Inc.

    This press release contains certain forward-looking statements
concerning future business conditions and the outlook for the Company
based on currently available information that involve risks and
uncertainties. The Company's actual results could differ materially
from those anticipated in the forward-looking statements as a result
of certain risks and uncertainties, including, without limitation, the
financial strength of the gaming industry, the expansion of legalized
gaming into new markets, legislation and regulatory changes in
existing gaming markets, the development, introduction and success of
new games and new technologies and the ability to maintain the
scheduling of such introductions, the ability of the Company to
qualify for and maintain gaming licenses and approvals, and other
risks more full described under "Risk Factors" in the Company's Annual
Report on Form 10-K and other periodic filings with the Securities and
Exchange Commission.

    Hollywood Squares is a registered trademark of King World
Productions, Inc.

    PAC-MAN®and MS. PAC-MAN®are trademarks of Namco Limited.
PAC-MAN(c)1980 Namco Limited. All rights reserved.

    JUMBLE® is a trademark of Tribune Media Services.(c)2000 Tribune
Media Services. All rights reserved. Used with permission.

    MONOPOLY® and SCRABBLE® are trademarks of Hasbro.(R)&(c)2000
Hasbro Inc. All rights reserved. Used with permission.

    PICTIONARY® is a trademark of Pictionary Incorporated, Nevada,
U.S.A.
 

    CONTACT: WMS Gaming Inc. 
             Molly D. Sandberg, 773/961-1913 
            msandberg@wmsgaming.com
              or
             Jaffoni & Collins Incorporated, New York 
             Joseph N. Jaffoni, Richard Land, 212/835-8500 
            wms@jcir.com
              or
             CBS Enterprises 
             Susanna Nagin, 310/446-6095
 


 
 

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