WMS Gaming Announces in Excess of 2,100 Units Ordered to Date by California Casinos

CHICAGO
Sept 20, 2000
 

WMS Gaming Inc, a subsidiary of WMS Industries Inc. (NYSE: WMS) announced 
that as of today an aggregate of over 2,100 units have been ordered by California casinos. 
These orders represent continued, rapid penetration by WMS Gaming into this important new market. With the brisk pace of sales expected to continue, the Company fully expects to reach its goal of placing at least 4,000 gaming machines in California during its current fiscal year which ends June 30, 2001.

    "The demand for WMS products in California highlights the
attraction and increased level of game play that our products
generate. We are very proud of the progress made by our team to date.
Having reached 50% of our annual unit goal before the end of our first
quarter, we are highly optimistic that we will reach our goal of at
least 4,000 units in California by fiscal year-end," said Brian R.
Gamache, President and Chief Operating Officer of WMS Industries.
"With this substantial installed base in California, we will look for
further increases in sales as players get to know these games, ask for
them by name and compel casino operators to put more WMS Gaming
product on the floor. We are further enthused by the success of our
printer games recently launched in the market. California casino
operators have requested features, like `ticket out', and we are
pleased to be able to offer those options with our product."

    San Diego's Barona Casino, recently called the "most advanced slot
floor in the world" by Las Vegas Investment Advisor, Inc., has
introduced a variety of WMS games in its new $225 million gaming
complex expansion project. "WMS Gaming has some great multi-line,
multi-coin products like Jackpot Party(R), Winning Bid(TM) and Reel
`em In(R). We are finding that the WMS games are extremely popular
with our Barona guests," said Lee Skelley, Assistant General Manager
of Casino Operations at Barona Casino. "As the first casino in the
world to introduce `coinless' voucher in/voucher out slot machine
technology, we are extremely pleased that WMS now offers printer games
with `ticket out'. By combining coinless technology with the most
popular games on the market, Barona definitely has the competitive
advantage. As we continue to enhance our slot floor, WMS Gaming will
be a part of our growth."

    In addition to the 2,100 base games sold, WMS has placed
MONOPOLY(R)-themed participation games in California. To date, 58
MONOPOLY brand slot machines have been placed in California on a
participation basis which provides a stream of recurring revenue to
the Company. The Company estimates it will be able to place
approximately 300 MONOPOLY brand units in California when the market
fully matures.

    WMS Gaming Inc. is headquartered in Chicago (800/932-3021) with
offices serving Las Vegas (702/257-7020), Atlantic City
(609/569-0100), Biloxi, MS (228/396-3711), California (877-WMS-GAME),
Denver, CO (303/216-2945), Kansas City, MO (816/413-8700), Reno, NV
(775/827-6617), British Columbia (604/272-3935) and Ontario, Canada
(416/485-4725) and Barcelona, Spain (34-93-594-8720).
    WMS Gaming Inc., a subsidiary of WMS Industries Inc., designs,
manufactures and markets video and reel-spinning gaming devices and
video lottery terminals.
    MONOPOLY is a registered trademark of Hasbro.(R) &(c)2000, Hasbro
Inc. All rights reserved. Used with permission. All rights reserved.

    This press release contains certain forward-looking statements
concerning future business conditions and the outlook for the Company
based on currently available information that involve risks and
uncertainties. The Company's actual results could differ materially
from those anticipated in the forward-looking statements as a result
of certain risks and uncertainties, including, without limitation, the
financial strength of the gaming industry, the expansion of legalized
gaming into new markets, legislation and regulatory changes in
existing gaming markets, the development, introduction and success of
new games and new technologies and the ability to maintain the
scheduling of such introductions, the ability of the Company to
qualify for and maintain gaming licenses and approvals, and other
risks more full described under "Risk Factors" in the Company's Annual
Report on Form 10-K and other periodic filings with the Securities and
Exchange Commission.
 

Contact:
             Molly D. Sandberg
             Manager, Media Relations
             WMS Gaming Inc.
             773/961-1913
             or
             Jaffoni & Collins Incorporated, New York
             Joseph N. Jaffoni, Richard Land
             212/835-8500 or wms@jcir.com


 
 
 

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