WMS GAMING SELECTS ROBERT BRANDT & ASSOCIATES AS ADVERTISING AND PUBLIC RELATIONS FIRM

CHICAGO, IL.
July 10, 2000

WMS Gaming Inc.,a subsidiary of WMS Industries Inc. (NYSE:WMS), announced today it has named Robert Brandt & Associates as its advertising and public relations agency. In this role, Robert Brandt & Associates will create a new advertising campaign and provide public relations, market research, trade show support and interactive new media services. The agency will also lead future new product introduction campaigns. The selection of the Burr Ridge, Illinois-based agency ends a nationwide search that began in early May.

Founded in 1979, Robert Brandt & Associates is a full service agency focused on generating marketing opportunities for both consumer and business-to-business accounts. The firm has created brand management and advertising campaigns for nationally known clients including Budget Rent-a-Car, American Lock, Spring Air and United Way.

"As WMS expands its product line both domestically and internationally, it is important for us to build strong brand awareness for our innovative games. After an intensive search, we chose Robert Brandt & Associates for their highly regarded brand management expertise and outstanding creative skills," said Brian R. Gamache, President and Chief Operating Officer of WMS Industries. "With the rapid growth of our business over the last year, we have myriad opportunities to enhance the value and awareness of our brand and our products. We are confident Robert Brandt can best help us achieve success."

"WMS Gaming is a dynamic company with new leadership that has quickly established a successful track record in the gaming industry," said Bob Brandt, President of Robert Brandt & Associates. "They have an excellent reputation to build on, as both an innovator of new products and as a leader in the reliability and performance of their games. We look forward to helping them advance to the next level."

WMS Gaming designs, manufactures and markets video and reel-spinning gaming devices. The companies most popular products include Reel em In®, Cast for Cash™, Winning Bid™, and the MONOPOLY® brand line of slots which were recently voted Casino Journals "Best New Slot" for 2000. Last month, WMS delivered 400 gaming devices to various casinos in California, signaling a strong start in this newly opened market.

WMS Gaming Inc. is headquartered in Chicago (800.932-3021) with offices serving Las Vegas (702.257-7020), Atlantic City (609.569-0100), Biloxi, MS (228.396-3711), California (877.WMS-GAME), Denver, CO (303.216-2945), Kansas City MO (816.413-8700), Reno NV (775.827-6617), British Columbia (604.272-3935) and Ontario, Canada (416.485-4725) and Barcelona, Spain (34.93.594-8720).

MONOPOLY® is a registered trademark of Hasbro® & ã 2000, Hasbro, Inc. All rights reserved. Used with permission.

Reel em In™, Cast for Cash™ and Winning Bid™ are trademarks of WMS Gaming, Inc.

This press release contains certain forward-looking statements concerning future business conditions and the outlook for the Company based on currently available information that involve risks and uncertainties. The Companies actual results could differ materially from those anticipated in the forward-looking statements as a result of certain risks and uncertainties, including, without limitation, the financial strength of the gaming industry, the expansion of legalized gaming into new markets, legislation and regulatory changes in existing gaming markets, the development, introduction and success of new games and new technologies and the ability to maintain the scheduling of such introductions, the ability of the Company to qualify for and maintain gaming licenses and approvals, the outcome of certain legal proceedings to which the Company is a party and other risks more fully described under "Risk Factors" in the Companies Annual Report on Form 10-K and other periodic filings with the Securities and Exchange Commission.

Molly Sandberg                                       Bob Wolff
Manager, Media Relations                       Robert Brandt & Associates
(773) 961-1913                                      (630) 325-2000
msandberg@wmsgaming.com                  rwolff@robertbrandt.com
 
 

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