WMS Gaming Expands International Presence to Australia and New Zealand Through Alliance With Vidco Holdings

CHICAGO and SYDNEY, Australia
Feb. 7, 2000
WMS Gaming Inc., a subsidiary of WMS Industries Inc. (NYSE: WMS),
announced today that it has, subject to regulatory approvals, entered
into an exclusive agreement with Vidco Holdings Pty. Ltd. (Vidco), a
subsidiary of Kolback Group Ltd. (ASX: KBG.AX), whereby Vidco will
manufacture and sell WMS Gaming's multi-line, multi-coin video games
in Australia, New Zealand and Papua New Guinea. WMS Gaming will act as
Vidco's sales representative for a select number of key accounts in
Australia while Vidco will sell to other clubs, hotels and casinos in
all three countries. The agreement is strategically important for WMS
Gaming as it further broadens the Company's international presence.
The agreement is valuable to Vidco, as it provides access to some of
the most popular, in-demand gaming titles available today.
     "The relationship with Vidco significantly strengthens WMS
Gaming's presence in these important markets, extending our success in
broadening our sales and marketing efforts outside of North America,"
noted Kevin L. Verner, Chief Operating Officer and Vice President of
WMS Industries. "In addition to the relationship with Vidco, in the
last six weeks, we have announced a supply agreement in the Slovak
Republic and opened an international sales office in Barcelona, Spain.
     "Worldwide demand for our products is attributable to the
popularity of our video titles like Reel 'em In(R) and Jackpot
Party(TM). By joining forces with Vidco, an established gaming
manufacturer, we believe we can successfully launch WMS Gaming
products into the well established Australian gaming marketplace."
     Subject to regulatory approvals, the Vidco agreement with WMS
Gaming commences immediately. The first WMS Gaming products are
scheduled to be released in the marketplace by year-end.
     "WMS Gaming will also establish an engineering group in Australia
to adapt popular WMS titles onto Vidco's new PC III platform,"
continued Mr. Verner. "Having an engineering base in Australia gives
WMS the advantage of responding quickly to customer needs and trends
unique to that market."
     Vidco, established in 1986, designs, manufactures and sells video
gaming devices in Australia and New Zealand. The Vidco product line
includes successful titles such as Sea Lion, The Chief and Mister
Magic. It is currently estimated that there are 172,000 gaming
machines installed throughout Australia. The Kolback Group Ltd., the
owner of Vidco, is a publicly-held company listed on the Australian
Stock Exchange Limited.
     WMS Gaming Inc. is headquartered in Chicago (800/932-3021) with
regional offices in Las Vegas (702/257-7020), Atlantic City
(609/569-0100), Biloxi, MS (228/396-3711), Denver, CO (303/216-2945),
Kansas City, MO (816/413-8700), and Reno, NV (775/827-6617),
Barcelona, Spain (34-610-283-628), British Columbia (604/272-3935) and
Ontario, Canada (416/485-4725).
     WMS Gaming Inc., a subsidiary of WMS Industries Inc., designs,
manufactures and markets video and reel-spinning gaming devices and
video lottery terminals.

     This press release contains certain forward-looking statements
concerning future business conditions and the outlook for the Company
based on currently available information that involve risks and
uncertainties. The Company's actual results could differ materially
from those anticipated in the forward-looking statements as a result
of certain risks and uncertainties, including, without limitation, the
financial strength of the gaming industry, the expansion of legalized
gaming into new markets, legislation and regulatory changes in
existing gaming markets, the development, introduction and success of
new games and new technologies and the ability to maintain the
scheduling of such introductions, the ability of the Company to
qualify for and maintain gaming licenses and approvals, the outcome of
certain legal proceedings to which the Company is a party and other
risks more full described under "--Factors Affecting Future
Performance" in the Company's Annual Report on Form 10-K and other
periodic filings with the Securities and Exchange Commission.

 

     CONTACT: Jeffrey M. Schroeder
              Chief Financial Officer
              773/961-1111
              -or-
              Joseph N. Jaffoni
              Jaffoni & Collins Incorporated
              212/835-8500
              wms@jcir.com

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