Sportingbet.com creates a world first:

UK bookmaker takes the first interactive bet to be placed via the television

The convenience of placing a bet from the sofa becomes a reality for 1.6million Telewest homes in the UK in time for Euro 2000.
June 6th 2000.

    Sportingbet.com (UK) Plc, the first British company to offer tax-free sports betting via the Internet, created another first, when they took the first ever interactive bet via the television. The bet cements Sportingbet.com's position as the first to market in the potentially huge
Interactive Television sector. A recent ABN/Amro report on the future of the gambling industry has estimated that the Interactive Television betting market will be worth over £1.4 billion by 2004.

    The first bet was placed by Robert Pine, a 30 year old journalist from Streatham who had £10 to win on Malta against England for Saturday June 3 at odds of 25/1. He stands to win £250. Sportingbet.com¹s interactive television betting service went live June 1, 2000 at 12.00 hours and is available to over 1.6 million Telewest subscribers.

    Telewest Communications is a leading broadband cable communications operator, currently providing pay television, telephony and internet services to 1.6 million UK homes. Telewest subscribers can now use their television remote control to access Sportingbet.com's global sports betting service, easily and conveniently from their own home via subscribing to Active Digital which was launched in October 1999. To date, the service is available to 156,000 Telewest homes. It is anticipated that this will increase to 500,000 by the end of the year.

    As the service is rolled out, customers will be able to bet on a full range of sports, including the entire Euro 2000 Football competition.

    Mark Blandford, Managing Director of Sportingbet.com (UK) Plc said: "This is a step of enormous significance for Sportingbet.com and the entire gambling industry. Once again, Sportingbet.com has shown that despite the resources of our competitors, we are single minded about becoming the household name in new media bookmaking. Our technical team are second to none and as a result of the platform that we have developed, the Sportingbet.com service has greater capability and functionality. We are very proud to have become the world's first interactive television site to take a bet and we look forward to providing customers with even greater service and innovation".
 

FAST FACTS ABOUT SPORTINGBET.COM (UK) Plc
 

  • www.sportingbet.com was launched in October 1998
  • Sportingbet.com (UK) Plc commenced trading on the OFEX market in April 1999 at 70p per share
  • A 10 for 1 share split was implemented in January 2000.
  • Sportingbet.com (UK) Plc owners of sportingbet.com (Alderney) Ltd holds a unique position in the internet gaming community. Based and licensed in Alderney in the British Channel Islands, the company is fully regulated under British law, and enjoys a betting tax-free status. This status allows customers of sportingbet.com from anywhere in the world to enjoy betting with one of Britain's most respected bookmakers legally and tax free.
  • sportingbet.com (Alderney) Ltd is the largest employer on the island of Alderney.
  • sportingbet.com has 43,000 registered customers from over 80 countries around the world
  • In May 2000, Sportingbet.com (UK) Plc purchased Betmaker.com, an on-line sports betting company based in Costa Rica
  • The financial results for the quarter ending March 31, 2000 will be released on June 30, 2000. 
  • Sportingbet.com (UK) plc is quoted by OFEX, the London off exchange trading facility. www.ofex.com
  • Daniel Stewart & Company has approved this Announcement for the purposes of Section 57 of the Financial Services Act 1986. Daniel Stewart & Company is regulated by the Financial Services Authority


For further information, please contact
Leanne Tritton
ing media
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