|Sportingbet.com creates a world first:
UK bookmaker takes the first interactive bet to be placed via the television
The convenience of placing a bet from the sofa becomes a reality
for 1.6million Telewest homes in the UK in time for Euro 2000.
(UK) Plc, the first British company to offer tax-free sports betting via
the Internet, created another first, when they took the first ever interactive
bet via the television. The bet cements Sportingbet.com's position as the
first to market in the potentially huge
The first bet was placed by Robert Pine, a 30 year old journalist from Streatham who had £10 to win on Malta against England for Saturday June 3 at odds of 25/1. He stands to win £250. Sportingbet.com¹s interactive television betting service went live June 1, 2000 at 12.00 hours and is available to over 1.6 million Telewest subscribers.
Telewest Communications is a leading broadband cable communications operator, currently providing pay television, telephony and internet services to 1.6 million UK homes. Telewest subscribers can now use their television remote control to access Sportingbet.com's global sports betting service, easily and conveniently from their own home via subscribing to Active Digital which was launched in October 1999. To date, the service is available to 156,000 Telewest homes. It is anticipated that this will increase to 500,000 by the end of the year.
As the service is rolled out, customers will be able to bet on a full range of sports, including the entire Euro 2000 Football competition.
Mark Blandford, Managing Director of Sportingbet.com
(UK) Plc said: "This is a step of enormous significance for Sportingbet.com
and the entire gambling industry. Once again, Sportingbet.com has shown
that despite the resources of our competitors, we are single minded about
becoming the household name in new media bookmaking. Our technical team
are second to none and as a result of the platform that we have developed,
the Sportingbet.com service has greater capability and functionality. We
are very proud to have become the world's first interactive television
site to take a bet and we look forward to providing customers with even
greater service and innovation".
FAST FACTS ABOUT SPORTINGBET.COM (UK) Plc