|TROPIKA AND EDEAL TO MARKET FIRST-EVER CASINO CHIP AUCTION
John Ashbee, Chairman and CEO of Tropika International Limited (www.tropika.com), announced today that the company has entered into an agreement with Edeal (www.edeal.com) to develop and market a casino chip auction for flagship Fairplay Casino. Tropika and Edeal will develop and market CasinoChipAuction.com as the site for the auctions.
This program is a new type of promotion for gaming sites, being developed by auction experts Edeal. CasinoChipAuction.com will allow gaming enthusiasts to bid on bundles of chips from Fairplay Casino. The value of the chip bundles will range from $10 to $150 and will be redeemable by playing at Fairplay.com. The discounts available on chips will draw players to the casino, while still representing a considerable reduction in the cost attached to attracting players to a gaming site. Edeal will manage the novel auction program and will increase the frequency of the auctions in response to the popularity of the program.
"The chip auction is very exciting program for us because of its broad reach and its access to identified gamers," said Mr. Ashbee. "Edeal holds one of the largest opt-in gaming databases in the world and is behind the success of some of the world’s leading gaming sites. Our chip auction will be targeted at millions of enthusiasts of promotions, sweepstakes, and gaming."
"This promotion for Fairplay Casino is a groundbreaking venture for us," said Mitchell Cone, Director of Business Development at Edeal. "We have been developing successful auctions for many years now and we are extremely excited about the dynamics of this particular program. We anticipate great success and we think we can help to establish Fairplay as the leading online casino."
CasinoChipAuction.com, with a launch date of mid-to-late March, will be developed as an appealing destination with rich content for the gaming audience.
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