25 May 2001, the UK's leading multi-sports website, has finalised a deal with Yahoo! UK & Ireland, the leading online media, commerce and communications company, to supply expert and in-depth sports content. 

    The deal will enable Yahoo! users in the UK and Ireland, as well as throughout the world, to access the latest sports news and information. Commencing Tuesday 29th May, will provide co-branded content from a UK perspective for a whole range of sports, including football, racing, rugby and cricket. 

    The industry presence and size of Yahoo! UK & Ireland are integral to's strategic objectives of reaching a larger sports audience. links on the Yahoo site will also bring new users to the UK's number one sports website.

    Ben Warn, commercial director of said, "This is an exciting opportunity for The deal will give our sporting expertise a wider audience than ever before, allowing more sports fans to access the latest sports news as it happens. As a sports content supplier on Yahoo! UK & Ireland, has further proved that it is the online authority for sports news and information in the UK. The global presence of Yahoo is unrivalled and this deal will further help promote the excellence of the brand abroad."
About is the online authority on UK sports. was launched in January 1997 and developed its name and strong brand associations from the former racing paper of the same name. The site is run by PA Sporting Life and is a joint venture between the Press Association and Trinity Mirror Group. boasts over one million unique users and an average of over 30 million page impressions per month. The UK accounts for 70 per cent of traffic on the site.

For further information on this release contact:
Jon Wayth
Telephone: 020 7386 4840.