Source: SportingLife.comSPORTINGLIFE.COM TEAMS UP WITH YAHOO! UK & IRELAND
Sportinglife.com, the UK's leading multi-sports website, has finalised a deal with Yahoo! UK & Ireland, the leading online media, commerce and communications company, to supply expert and in-depth sports content.
The deal will enable Yahoo! users in the UK and Ireland, as well as throughout the world, to access the latest sports news and information. Commencing Tuesday 29th May, Sportinglife.com will provide co-branded content from a UK perspective for a whole range of sports, including football, racing, rugby and cricket.
The industry presence and size of Yahoo! UK & Ireland are integral to Sportinglife.com's strategic objectives of reaching a larger sports audience. Sportinglife.com links on the Yahoo site will also bring new users to the UK's number one sports website.
Ben Warn, commercial director of Sportinglife.com
said, "This is an exciting opportunity for Sportinglife.com. The deal will
give our sporting expertise a wider audience than ever before, allowing
more sports fans to access the latest sports news as it happens. As a sports
content supplier on Yahoo! UK & Ireland, Sportinglife.com has further
proved that it is the online authority for sports news and information
in the UK. The global presence of Yahoo is unrivalled and this deal will
further help promote the excellence of the Sportinglife.com brand abroad."
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