29th November 2000
If the vitality of a business-to-business exhibition is judged on the ability to attract new customers, then London's International Casino Exhibition is clearly in excellent health.
The exhibitor line-up for ICE 2001 includes no fewer than 22 companies which will be making their first appearance at the London show, a figure which equates to 22% of the total showcase.
The focus for this growth has been the introduction
by the show organisers of two new features, the ICE 2001 Machine Components
Village and the much anticipated Future Game section, which has attracted
widespread interest from within and outside the casino industry.
She added: "With more than one in five exhibiting
companies making their first appearance at ICE 2001, buyers should have
little difficulty identifying the most precious commodity at an exhibition
- new products."