John Huxley takes Prime Site in new ICE layout

30th November 2000

    A major change to the layout of London's International Casino Exhibition (ICE) will make the 2001 event the biggest in the show's history. ICE 2001, which takes place at London's Earls Court Exhibition Centre 23/24/25 January, will be the first to have a circular format, thereby increasing the floor space and allowing a free flow of buyers around the hall.  John Huxley (Casino Equipment) Ltd have taken a prime site in the new layout with a major 256 square metre stand (number 5700), offering the Visitor the opportunity to experience a complete interactive casino environment. 

    The decision to dispense with the former horseshoe style format was taken following post show research undertaken amongst a sample of visitors to ICE 2000.  The new circular format will benefit exhibitors and buyers by reducing congestion in key areas and distributing traffic around the hall.

    Karen Cooke, speaking for the organisers said: "The success of ICE has been achieved by its policy of listening to its customers.  Having identified the need to make the hall more visitor friendly I am delighted to announce this important change."  She added: "By opening up the hall and making ICE 2001 the biggest in the history of the exhibition we have also been able to improve further the on-site facilities.  Buyers and exhibitors will be able to take advantage of excellent food facilities provided by Pret a Manger and a first class coffee bar provided by Costa Coffee."

    Tracey Cohen, John Huxley Design and Marketing Manager, commented: "Over the last 15 years we have worked closely with the organisers to ensure the success of the show and this year is no exception. We have always been regarded as innovators and felt that by taking the Link Area we would be able to showcase our product in a unique casino environment, unprecedented at ICE".

    ICE is widely regarded as being the most influential business event of its kind outside of the United States.  The 2000 show attracted buyers from no fewer than 85 nations, underlining its status as a ‘must do' business event for the international casino industry.

Further information from the ICE Press Office, contact Chris Jones/Alex Fierek on:
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