ICE continues development with EGO support

29th November 2000

    Organisers of London's International Casino Exhibition (ICE) and the Board of the European Gaming Organisation (EGO) have signed a new three year programme of joint co-operation and promotion. The agreement, which runs through to ICE 2003, is an extension to the previous two year contract signed in 1998.

    ICE Chief Executive Peter Rusbridge welcomed the new agreement as a means of taking the exhibition forward and building on the substantial successes already achieved: "ICE has developed from being a small section within a much bigger exhibition into a prestigious and busy stand-alone exhibition which attracts the biggest names in the international casino industry," he said. "Members of the European Gaming Organisation have made invaluable contributions to this major success story for the industry and I look forward to developing the event further with their invaluable assistance."
Kit Hall-Johnston
    Kit Hall-Johnston, President of EGO said: "We are very pleased to have signed this agreement. ICE is respected throughout the casino industry as being a highly professional and highly successful business exhibition. It is an event which EGO is delighted to be associated with and it has the unequivocal support of the entire EGO board."

    In addition to the ICE/EGO partnership show organisers have announced four major initiatives designed to bring even greater value to buyers and exhibitors attending the London spectacular. With the prospect of more developments to follow, organisers have confirmed the launch of two important new sections for 2001, the Machine Components Village and Future Game, an area dedicated to internet technology. Two off-the-floor developments include the first ICE Ball, which promises to be one of the highlights of the industry social calendar, and the ICE Development Committee, a think tank drawn from the ICE exhibitor and visitor base. 

ICE 2001 takes place at London's Earls Court Exhibition Centre, 23/24/25 January.

Further information from the ICE Press Office, contact Chris Jones/Alex Fierek on:
Tel: +44 (0) 1273 204817   Fax: +44 (0) 1273 204827   E-mail: - an online resource for casino trade and industry news