New Layout Makes ICE 2001 Biggest Ever


    A major change to the layout of London's International Casino Exhibition (ICE) will make the 2001 event the biggest in the show's history.
    ICE 2001, which takes place at London's Earls Court Exhibition Centre 23/24/25 January, will be the first to have a circular format, thereby increasing the floor space and allowing a free flow of buyers around the hall.
    The decision to dispense with the former horseshoe style format was taken following post show research undertaken amongst a sample of visitors to ICE 2000. The new circular format will benefit exhibitors and buyers by reducing congestion in key areas and distributing traffic around the hall.
    Karen Cooke, speaking for the organisers said: "The success of ICE has been achieved by its policy of listening to its customers. Having identified the need to make the hall more visitor friendly I am delighted to announce this important change." She added: "By opening up the
hall and making ICE 2001 the biggest in the history of the exhibition we have also been able to improve further the on-site facilities. Buyers and exhibitors will be able to take advantage of excellent food facilities provided by Pret a Manger and a first class coffee bar provided by Costa Coffee."
    ICE is widely regarded as being the most influential business event of its kind outside of the United States. The 2000 show attracted buyers from no fewer than 85 nations, underlining its status as a 'must do' business event for the international casino industry.

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