Atlantic City.
October 99 Gaming Statistics

    The New Jersey Casino Control Commission has released the monthly casino win figures for the 12 properies operating under its authority.Year-on-year  the results show that casino win increased  4.6% over October 1998. Slots generated $260 milion and table games $98.7 million. In percentage terms this is 72.5% and 27.5% respectively. The same figures for 1998 were 71% and 29% and show a decline of 1.5% in table games contribution to the win from the previous year.

 
Slots Win
Tables Win
Total Win
Oct-98
Change
A.C.Hilton
17,274,901
8,383,576
25,658,477
23,517,785
9.1
Park Place
32,020,843
12,129,093
44,149,936
40,524,183
8.9
Caesars
24,627,088
10,537,993
35,165,081
33,501,852
5.0
Claridge
12,399,829
3,825,042
16,224,871
11,960,572
35.7
Harrah's
28,505,364
5,076,956
33,582,320
30,702,016
9.4
Resorts
14,037,959
6,424,469
20,462,428
19,283,736
6.1
Sands
13,688,252
6,132,708
19,820,960
18,732,715
5.8
Showboat
26,595,025
3,660,521
30,255,546
30,873,792
-2.0 
Tropicana
24,171,490
11,020,775
35,192,265
33,422,679
5.3
Trump Marina
17,159,473
5,674,215
22,833,688
23,471,437
-2.7
Trump Plaza
19,801,088
7,570,600
27,371,688
34,731,653
-21.2
Taj Mahal
29,790,927
18,264,773
48,055,700
42,297,232
13.6
 
$260,072,239
$98,700,721
$358,772,960
$343,019,652
4.6%

    The continuing  percentage of revenue being earned by the slots has for a number of years led to floorspace in the Pit being given up to the latest offerings from IGT, Williams and Bally. This trend looks set to continue as more interactive and entertaining games previewed at the September Las Vegas WGCE will be beginning to make their ways onto America's gaming floors shortly.

    Nine of the Casinos saw revenues increase. The Claridge seeing the win column up 35% from the previous October. Donald Trumps flagship Taj Mahal continues to be the winningest casino on the boardwalk. It is also the one with the highest table game revenues 38% of the total, which is more than five of the other casinos slot win. The Showboat has a slot to tables percentage of 88 to 12, and for October produced $1 million per day gross win.

   Harrah's also has a high slots to tables win percentage at 85 to 15. This no doubt is due to the popularity of the slot club. The company recently became the first to air nationally televised commercials taking advantage of the ruling that customers could be shown gambling in the Ads.

    The increase in popularity of slots over tables lies in the fact that the slot & video manufacturers now have huge R&D budgets and often the approval of a new model is a relatively simple task. Banks of modern slots also require less labour and less training costs. An argument always popular with slot managers.

    Will the trend change?. We don't think so. The up and coming slot player is one familiar with looking at a screen, either TV or computer. Manufacturers are incorporating more interactive and entertaining features into quicker game play. Casinos are also not in the business to gamble and when offered the latest "Branded" models will be looking for space on the floor to site them. Well placed quarter machines can now easily make $500 per day.

   The continued decline in the contribution of the tables to the bottom line will perhaps in the next 12 months see the slots achieving in AC over 75% of the total.

Ian Sutton
17/11/99

Gamingfloor.com